Publix responds to LWM inquiry
Date: Tuesday, March 18, 2008 @ 08:44:22 EST
Topic: Consumer Info


Publix response to LWM inquiry

Wonder why your spending so much on food lately and why prices keep going up?


March 7, 2008


Dear Lake Worth Media reader,

At Publix Super Markets, we understand that rising food prices is a major concern to you and your family. Therefore, we felt it was important to share with you our take on the situation and offer tips on how to reduce register shock.

It's being called the worse bout of food inflation since 1990. China's economic boom, coupled with the pricing of raw ingredients, packaging and fuel are causing prices to rise at the grocery store. No one factor is responsible for increases in food pricing. The commodities market, which represents the price of agriculture, products and energy have reached multi-decade highs. Short-term supply and demand is also responsible for price increases. Not to mention a failed wheat crop, shortage of soybeans that are widely used in packaged foods, and shortage of corn which is used to make high fructose corn syrup found in everything from soda to bread. Every angle is sensing all-time highs in pricing and lows in availability.

We are all feeling the crunch of the economy. The grocery industry as a whole is a penny for profit business working on a 1-2% profit margin. The rising prices of agriculture, raw ingredients, energy and transportation are all experiencing multi-decade highs. As a company, we work extremely hard to keep costs down and pass along savings to our customers whenever possible. At a certain point, we can no longer sustain all the factors and unfortunately this leads to increased prices at the grocery store. However, to assist our customers, we have several ways to stretch their dollar while shopping. For instance,

Review the sale ads each week to find incredible savings throughout our entire store. Plan your shopping list based on these ads.
Take advantage of our advantage buys; these are select items across our stores that are specially priced for an unspecified amount of time. We receive a price cut on these items and then pass along the savings to our customers.
Shop our BOGOs - buy one get one free deals. You can find BOGOs throughout the store on staple items, such as cereals, condiments, juices, etc.
Compare and save - look at value packs, as well as larger size packaging as an option.
Become an educated shopper - learn to read shelf tags to understand the value being offered behind the product (price per oz.)
Visit the communication center at your local Publix to find valuable coupons on favorite National brand products, as well as Publix brand products.
Take the Publix Brand Challenge - purchase Publix private label brand products. Our specifications require Publix private brand products to meet or exceed the National brand standards at usually a 10-30% savings (depending on the product). With our Publix guarantee, never knowingly disappointing our customers, if you're not 100% satisfied with your purchase, we will cheerfully refund you the full purchase price or exchange for another product, you have nothing to lose.

Taking advantage of these tips can help savvy shoppers stretch their dollar in our stores.

As a retailer passionately focused on customer service for 78 years, trust that we continue to monitor this situation very carefully. We not only work at Publix, we shop here too. We want all of our customers to enjoy their shopping experiences.

Thank you for shopping with us.

Publix Super Markets, Inc.







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